"Approximately 1,200 people work on each version and another 1,500 are involved in publishing and distribution," said Sony. Sony explained that each Call of Duty game takes three to five years to develop and Activision is able to release a new entry every year with investment of hundreds of million of dollars. " Call of Duty is so popular that it influences users’ choice of console, and its community of loyal users is entrenched enough that even if a competitor had the budget to develop a similar product, it would not be able to rival it." "The brand was the only video game IP to break into the top 10 of all entertainment brands among fans, joining powerhouses such as Star Wars, Game of Thrones, Harry Potter, and Lord of the Rings.
" According to a 2019 study, 'The importance of Call of Duty to entertainment, in general, is indescribable,'" the company added. " an essential game: a blockbuster, an AAA-type game that has no rival," claims Sony. Sony says Call of Duty is an important IP for PlayStation and it is a franchise that "influences users' console choice," according to a translation by VideoGamesChronicle. Brazil's regulatory body asked several questions to tech giants and video game publishers, including Sony. One of them is Brazil, which has published its review process online, as spotted by ResetEra. Microsoft is working to acquire Activision Blizzard and is working with regulators from several countries.
By William D'Angelo, posted on 01 August 2022 / 3,482 Views
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